With this release you will add and customize spotts faster and easier. It’s a big change for existing users and changes the flow, but with a small learning curve we are convinced that you will create better interactive media much faster.
Check out the December webinar on the release below and also a transcript of the questions asked afterwards.
Do not hesitate to subscribe for our next webinar on the 25th of January. We’ll do a deep dive into the use of the tool and also how you can use interactivity to generate value for your business.
The most important Q&As during the webinar
Spott interactive content already works on platforms like WordPress, Shopify and Wix, but not yet on WooCommerce. That’s foreseen on the roadmap for 2022.
For FB, you use the GIF version of your content and put the shared link behind it on your FB feed.
From a user experience perspective, they click on the GIF and get the full interactive experience. It has as many clicks (2) as FB shopping, but whilst the maximal ROI of a click out of FB shopping is 1 product, the shared link will allow the purchase of multiple products at once leading to a higher order value.
Added benefit to work this way, is that
On Instagram, you can add the shared link to your IG profile or put that link in your Stories (what is now open to all users now).
Yes. Check out this article to see how to do does step by step.
You can link your Pinterest account to your Spott account and push all interactive images to your account. You can expect a click rate of at least 10%.
Discover how via this article: https://support.spott.ai/hc/en-us/articles/4410026407444-How-to-publish-as-Pinterest
This is how your pin will look like: https://pin.it/5p7sEkH
We used GIFs for this best practice page: https://spott.ai/the-best-examples-of-october/
For images for sure not: our architecture is set up that way that we will not delay the loading speed of a page.
Whilst we use the Cloudflare CDN Network that is worldwide, adding multiple videos to a page (say 10), some delay could be possible. The easy solution there is to work with a YouTube, Vimeo or other video player and use the external IDs. This will allow the videos to be loaded first without being impacted by the interactive layers on top.
Please find all video players Spott integrated with here: https://support.spott.ai/hc/en-us/articles/360052397852-Integrate-a-video-player
Please find more information here: https://support.spott.ai/hc/en-us/articles/360053168092-Add-a-product-feed-with-Google-Sheets
We listen how the create value with their core business and based on that we present the correct templates to use and support it with one of our use cases containing data. When doing it that way, you should have a hit rate of at least 1/5.
Yes you can see this in your Spott dashboards.
Yes, you can join our closed FB group https://www.facebook.com/groups/234807191215910/
Below you will find all the major changes presented during the webinar
We added 7 different layers of Spotts that you can use now! There is a side panel, a carousel, an audio tooltip, an iframe, a form … Previously these layers were hidden; now they are full standalone interactive layers.
In the same action we also made visual cards to better explain each interactive layer with a ready to use style. You can now directly drop a layer on your media which will look good; so you can focus on changing the content and it will be ready to publish.
Better customization options
We added much more options per interactive layer and we also improved the explanation of each customizable item for a better understanding.
Next, we grouped the customization options in a much more logical way. Now, there are 3 tabs that separate the content of the layer from the styling; and even the more advanced options. Per tab the options are grouped per sub-element in the interactive layers; being the spott, the tooltip, the clickable area and the button.
In the previous version of the studio the customization of the Spotts was done on the right side, whilst you could perform more actions on the left side. We merged these 2 functionalities so you can focus on 1 thing at a time. By doing this we also won space to focus more on the media that you are making interactive.
Before you had build up the complete interactive Spott layer from scratch, that’s removed! Now you select an interactive spott and customize it to your own look and feel straight in the studio. If you’re satisfied, you just save this interactive Spott as a template from the studio to be used on other content.
We changed the way you can buy, upgrade or downgrade your subscription package. You need to perform less steps and can switch more easily from one package to another.
You will notice more minor changes that improved the usability of the tool, here’s the list:
Join the January,25th webinar
During this session, we will do a complete deep dive into using the product:
Part I (Hendrik Daniels): how to use Spott to make your images, videos, PDFs and ads interactive.
Part II (Michel De Wachter): practical examples and applications of how interactivity generates value for you and your users.
Customer Success Manager
Michel De Wachter
Try our studio for free now or book a meeting for a free demo