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Webinar: a deep dive into Spott interactivity

Applications & best practices using interactivity

During this webinar we took a deep dive into the use of Spott from uploading the media, creating the custom interactivity to publishing it.

Next to that deep dive, we went through different ways how interactivity can be used to benefit the business and what that would look like by presenting actual cases and examples:

  • boost the content value for the reader uplifting session duration, average session time, lower bounce rate and more recurring visits. Check out these travel examples and the SAPO-El Corte Ingès case. 
  • create new revenue streams and uplift existing ones. Check out these sports examples and the ELLE case.
  • create more leads out of every content you have available. Check out the Benetton example and the DPG case.
  • uplift your e-commerce conversion resulting in a higher conversion rate, but also a higher average order value. Check out these fashion examples and the ZEB and Colruyt cases.
  • do all of the above in a hyper scalable way using Spott. Check out the Lidl case for more insights.
 
To get an overview on the Q&A during this session, please visit our support center

February 8th: interactive images

We’ll show you the ins and outs in a 1/2 hour session on how to create and publish interactive images with a focus on:

  • image extensions (optimised page loading time)
  • Add to basket template (higher conversion)
  • Publishing on Pinterest
  • Publish on social using the share link
  • Creating GIFs out of interactive images

February 22nd: interactive videos

We’ll show you the ins and outs in a 1/2 hour session on how to create and publish interactive videos with a focus on:

  • Publish your interactive videos with the video players like YouTube, Vimeo, Wistia, JW Player, Alugha,..
  • Work with dynamic tags
  • Use your CRM (Hubspot, Salesforce,..) to produce lead generation out of your interactive videos
  • Present the most relevant content to your viewers using video branching

March 8th: interactive catalogues

We’ll show you the ins and outs in a 1/2 hour session on how to create and publish interactive catalogues with a focus on:

  • Uploading and optimising your pdf ready for production
  • Add your product feeds
  • Work with product recognition
  • Insert rich media like interactive videos within your catalogue
  • Produce a catalogue only using your images and videos (without an existing pdf)

March 22nd: interactive ads

We’ll show you the ins and outs in a 1/2 hour session on how to create and publish interactive ads with a focus on:

  • Producing ads for Google Display Network 
  • Producing ads for Google DV 360
  • Use VPAID & VAST
  • Use interactive ads for Taboola, Outbrain and Criteo

April 5th: product release!

We will be expanding the use of the media library allowing even more flexibility in creating interactive content. 

During this webinar, we’ll run through the changes and show what you can do (more).

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