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Posted in General on 08 Jan 2020

Top 6 website interactivity tools in 2020

By: Pieter, marketing manager at Spott

Decreasing your bounces, increasing engagement and getting more conversions is high on your priority right? Adding more interactivity to your website will get you closer to your targets. There are many tools and tips to help you with this. This is our top 6:

  1. Spott interactive content
  2. Typeform interactive forms
  3. Countdown timer
  4. Mapme interactive maps
  5. FusionCharts interactive graphs
  6. ROI calculators

Consumers are taking control. They install ad-blockers, click away from your great pop-up and ignore your best ads. The only solution left: give them what they’re looking for, a fun experience.

The best way to do this: adding interactivity. Interactive images, calculators, random quizzes, countdown timers, gifs, … Anything that grasps your users’s attention.

Tool #1: Spott

Ok, that’s our own tool, but it’s really one of the best tools to create interactivity. Interactive images and interactive videos will change the way people interact with your website. If you use heatmaps you know that an image or a video grasps the visitor’s attention.

Several heatmaps show that user first looks at graphics, images before reading your great copy.

If you create inspirational content about your products you know that images are extremely important here. By adding interactivity to these golden pieces of content you enable visitors to take action.

Tool #2: Typeform

Typeform is an easy tool to create quizzes, surveys, RSVP’s or lead generation forms with a simple drag and drop platform. It easily integrates with WordPress or other CMS systems and the price is relatively low.

Typeform offers an easy way to create fun forms without asking a developer for help.

Tool #3: Countdown Timer Ultimate

You probably know that creating scarcity and leveraging a sense of urgency increases sales. Because let’s be honest, on the internet we’re just a bunch of FOMO’s. A cool new tool, a shiny new phone,… As long as it’s new we want to be one of the few to have it. Using scarcity by creating a sense of urgency is not a revolutionary new tactic, but it sure increases conversion rates.
A cool tool for this is a plugin you can find on WordPress by WP OnlineSupport. It easily creates a beautiful countdown that will blow your mind out. Check it out:

Crazy countdown
1 Days
22 Hours
40 Mins
45 Secs

Admit it, you want to know what this counter is counting down to...

Tool #4: Mapme

Mapme is a perfect tool to create interactive maps. It's not relevant for every industry, but certainly, try it if it's relevant for you. For example, a local real estate company can easily use the tool to create a map of all available real estate in a certain city.

The Hollywood Reporter created an interactive map with some of the hottest restaurants in the city.

Tool #5: FusionCharts

If you're in B2B you might need to visualise certain data to your prospects. FusionCharts offers a good tool for this. With their software, you can easily create JavaScript charts to visualise data.

With FusionCharts you can easily create dynamic graphs and publish them to your website.

Tool #6: ROI Calculator

Finally, creating an ROI calculator is something that could be really useful for you. This might require some more custom development since every business uses this differently.
I've made one for Spott, you'll find it below the article. If you've got any questions on this don't hesitate to contact me about this. Will be happy to share how you can do this.

Try our calculator here, and let us know what you think about it:

Calculate your ROI:












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