The Secret to Creating Content That Never Dies
Media and entertainment firms are coming to the realisation of just how powerful metadata is to their company’s sustainability. Roughly $145 billion dollars is spent on content each [...]
The Ecommerce Trend Blurring The Lines Between Sites And Apps
When Apple launched the App Store back in 2008, the game was forever changed. More doors opened for brands to reach an audience on a new level seemingly [...]
What’s Old Is New, B2B Marketing Strategies To Consider
Businesses are constantly looking to improve their marketing tactics to match the ever evolving digital culture, but let’s not forget the core advertising strategies that have worked from [...]
Why Influencers Are Becoming The New Retailers
The idea of being an influencer may seem to be a relatively new concept for a job description, but actually influencers have been around much longer than one [...]
What The Rise of Responsible Consumerism Means For Your Brand
The rapid advancement in technology within the retail industry has seemingly erased every concrete concept of what makes a brand a brand, allowing just about anyone with a vision and [...]
The media market of tomorrow
“It’s the content, stupid” is a saying that’s been used for a while in the context of new media. When we look at market dynamics in general and at ourselves as [...]
Retailers need to make two bold content marketing decisions to win in 2019
Consumers are now constantly connected, confident and in control of their shopping choices. And, they are driving major changes in shopping behavior. Disruption and transformation are the [...]
Three ways brands can use video to boost ROI in 2019
We’ve all experienced intrusive digital advertising. It’s why I rarely watch YouTube, because my viewing is constantly interrupted by ads that are not relevant to me. As [...]
Advertising and media are being disrupted – here’s what to do about it
Over the last five years we’ve seen digital advertising spend overtake TV advertising. We’ve also seen the growth of a content marketing industry that’s doubled in size and [...]
What does the future hold for Spott.ai?
Spott Co-founder Michel De Wachter explains the exponential growth of Spott.ai and looks to the future of targeted, interactive and shoppable content marketing. We launched Spott.tv to help [...]