Advertising and media are being disrupted – here’s what to do about it
Over the last five years we’ve seen digital advertising spend overtake TV advertising. We’ve also seen the growth of a content marketing industry that’s doubled in size and [...]
What does the future hold for Spott.ai?
Spott Co-founder Michel De Wachter explains the exponential growth of Spott.ai and looks to the future of targeted, interactive and shoppable content marketing. We launched Spott.tv to help [...]
Four ways Spott turns marketing data into your best friend
In our social media world everyone has a story and everyone has content to share. But, as a business, it’s not enough to just create content and [...]
Client success story: Belmodo, making fashion and beauty interactive
Belmodo is a creative agency with expertise in fashion, beauty and lifestyle media, influencer marketing and content creation. Belmodo was founded 10 years ago by fashion influencer, [...]
The future of shopping
Futuristic high tech solutions are headline grabbers. But brands need to capture customers’ attention, hearts, minds and loyalty right now. Here are three top retail trends you can’t [...]
Shoppable content is content marketing on steroids
When every brand has a content strategy how do you stay ahead of the game? We see shoppable content as content marketing on steroids. Embedding metadata at the [...]
Meghan Markle Marketing
Meghan Markle was already well on her way to fame with her acting career, but her relationship with (and marriage to) Prince Harry instantly catapulted [...]
What keeps influencers awake at night?
The common perception of being an influencer or vlogger is that it isn't really work - what could be so hard about drinking a cocktail on a tropical beach [...]
Spott partners with Corinthians
06/2018 | What is the most important asset of a sports club? The answer might sound cliché, but it's true: the fans. Without fans, a sports club is just [...]
Three ways shoppable content increases conversion rates
UX designers talk a lot about efficiency. Saving consumers’ time with fewer clicks helps lower bounce rates. Incorporating shoppable content into pictures or video adds a new dimension [...]