Consumers are now constantly connected, confident and in control of their shopping choices. And, they are driving major changes in shopping behavior. Disruption and transformation are the [...]
We’ve all experienced intrusive digital advertising. It’s why I rarely watch YouTube, because my viewing is constantly interrupted by ads that are not relevant to me. As [...]
Over the last five years we’ve seen digital advertising spend overtake TV advertising. We’ve also seen the growth of a content marketing industry that’s doubled in size and [...]
Spott Co-founder Michel De Wachter explains the exponential growth of Spott.ai and looks to the future of targeted, interactive and shoppable content marketing. We launched Spott.tv to help [...]
In our social media world everyone has a story and everyone has content to share. But, as a business, it’s not enough to just create content and [...]
Belmodo is a creative agency with expertise in fashion, beauty and lifestyle media, influencer marketing and content creation. Belmodo was founded 10 years ago by fashion influencer, [...]
Futuristic high tech solutions are headline grabbers. But brands need to capture customers’ attention, hearts, minds and loyalty right now. Here are three top retail trends you can’t [...]
When every brand has a content strategy how do you stay ahead of the game? We see shoppable content as content marketing on steroids. Embedding metadata at the [...]
Meghan Markle was already well on her way to fame with her acting career, but her relationship with (and marriage to) Prince Harry instantly catapulted [...]
The common perception of being an influencer or vlogger is that it isn't really work - what could be so hard about drinking a cocktail on a tropical beach [...]
