GDN is a perfect advertising tool to get visibility. GDN has a reach of 96% of the total internet audience via more than 3 million publishers. Using Spott, you are able to boost the CTR (up to +50%) and lower the CPM cost (sometimes more than -50%).
So that is the good news. The only downside is that it has certain limits on the interactivity customization and you can only put 1 link behind it.
But here comes DV360!
Whilst GDN is Google’s ad network, Display & Video 360 from Google is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns. The coolest part about it is that there are no limitations to the interactivity and you can use multiple urls in the same asset.
To give an example: you can offer readers of any online publisher that shows your banner to select one of the products or samples that you offer, click on it and be redirected to your website with the product already in the basket. All with 1 click.