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Posted in General on 15 Apr 2020

Interactive video platform: why you need a platform

By: Jolien Clauwaert, Account manager

Ever had the discussion in your team about spending money on an interactive video platform or interactive image software? Someone might have offered ‘that it’s rather easy to DIY’. Now, you might have some basic HTML, jquery and javascript skills and with a little bit of help from Google you might just be able to put a dot somewhere on an image or a video. If you have a good IT-nerd on your team you might just be able to do this yourself.

However, there are some upsides to using a platform that already exists:

  1. No need for a developer
  2. Link your product database
  3. Manage multiple sites and languages
  4. Track your products
  5. Share your content on different channels
  6. Use AI for super speed
  7. Measure the results

Well let me tell you, is it really worth the effort to make a scrappy make-shift of a software,
instead of just paying the people who have been working on an interactive video platform for way longer? Hey, we’re not here just to tell you how easy our tool is in use, we want to do you a favor and save you a whole bunch of work too!

Let us explain some reasons for using our interactive platform and not making one yourself. You can thank us later.

1. Interactive video platform without development work

Creating one interactive image on your own might be do-able. But imagine you want to do this for 100 images. It will take you a very long time and it will require a lot of technical work. 

And even if you have all those resources you need to keep it manageable. After a while you’ll probably want to change some content. In your DIY-solution you’ll have a lot of manual work. When you use Spott, it’s easier to manage and update all your content in one place.

2. Link your product database with a few clicks

It is a rather comprehensive task to upload every single product to add it to your interactive layer. Spott enables you to add a CSV file of your product database in one, simple click. This will update itself every hour. No more struggles to adapt a product in an earlier made interactive image, you only need to refresh. 

3. Manage multiple languages, countries and websites

When working in a global company, your content needs to be translated once in a while. Are you just copying everything for every language you have? This seems like a big waste of time, when you could just add your products all at once with a description in every single language you need. You might even already have such an CSV-file. Your site will show different languages for different locations, and your interactive content will adapt accordingly. How easy is that? 

4. Track your products in an interactive video platform

Manually tracking objects is not something you want to be doing during your workday. So why not let the software work its magic and use artificial intelligence to track the products? You can choose to automate the spot on the video and it automatically tracks its footsteps. Even if the product is out of frame for less than 15 seconds, it picks it up again until it disappears for longer than 15 seconds. Almost feels like magic, but we’ve just got some really smart nerds on our team. 

5. Publish interactive content on all channels

Once you’ve created interactive content you’ll probably want to share it with the world. Publishing on your website is a basic step. But what about sharing it on Pinterest, Facebook, Google Ads? With our platform, this is already possible. And heads up, we’re constantly improving this part. Our goal is and will always be to help you improve your content and share it with the world. 

6. Let the AI recognise your products

When you have a large dataset of products you want to tag, just let the software do the search work. You can let the visual search recommend some of the assets you’ve uploaded that match with the product shown in the video. No need to dig deep in the asset file or ask 10 colleagues what this specific product was named again. The visual search will give you the best match and you can quickly continue with adding other interactivity or start publishing. 

7. Learn from data

So you might know a thing or two about making software, but how are you going to track your DIY interactive content? Spott has a database in its platform to make your content measurable. The amount of clicks, interactions and views can be found in a clear and simple overview in the software’s dashboard. 

Try it now, it’s free

Best part. You can actually try it now. Join the cool kids now.


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