Online store vtwonen to launch its own interactive tv show
By: Michel, Co-founder and COO at Spott
10/2017 | From October 31st 2017, Spott™ will make a brand new tv show interactive where they help people decorate their new place. It’s a unique concept where the tv show is linked to their own corporate e-commerce store. Vtwonen is part of the publisher group Sanoma with headquarters in Finland.
“This month, vtwonen confirms its 360° strategy including an important milestone, the launch of its first interactive television show. Making digital content shoppable is one of the key objectives, besides the vtwonen magazine, webshop and inspirational website. Collaborating with Spott™ to make our content shoppable and interactive was the logical step to make.”