12/2017 | “The more things change, the more they stay the same”, Steven Cosyns at Spott™’s End of Year drinks.
The landscape is changing a lot these days, but the consumer will stay the same. And human behaviour will stay the same. In order to stay relevant as a brand, you need to understand your audience better than ever. This understanding allows a 1-to-1 communication, which now can be done at scale. Through personalised communication, a brand can create a dialogue with its consumers. This dialogue creates a relationship and thus value for both consumer and brands.
>> BBDO wrote a white paper about the future of video-commerce based on Spott™’s best practices. Read it here.