Unilever launches Spott™’s interactive videoplayer
By: Michel, Co-founder and COO at Spott
09/2017 | Together with Unilever, Spott™ gives people their daily dose of food inspiration by making cooking tutorials interactive. This allows Unilever to increase viewer engagement and gather viewer data.
Since September 1st 2017, viewers are able to discover all ingredients and kitchen appliances that are being used in Unilever’s Open Kitchen campaign. All recipes can be bought, with one click, at one of the participating retailers.
“Brands at Unilever are continuously looking for innovative opportunities in order to increase engagement with their consumers. As we are moving into a video powered society, it is crucial for us to allow consumers to engage and interact with our brands. Understanding the consumer interaction data allows us to get immediate consumer feedback on our brands, our products & our content.”