vtwonen & Spott.ai choose together for interactivity

03/2018 | Vtwonen made the evolution of a magazine into a complete lifestyle experience: their interior inspiration is now also being disseminated in a television program, as an interactive videoplayer on their website vtwonen.be, on social media and through the webshop. By enriching the video content with metadata, Spott.ai creates a unique interactive viewer experience. Any viewer can interact with items […]

Michel De Wachter

3 years
vtwonenenspott

03/2018 | Vtwonen made the evolution of a magazine into a complete lifestyle experience: their interior inspiration is now also being disseminated in a television program, as an interactive videoplayer on their website vtwonen.be, on social media and through the webshop.

By enriching the video content with metadata, Spott.ai creates a unique interactive viewer experience. Any viewer can interact with items on the website through an interactive videoplayer, powered by Spott.ai. Besides that, viewers of the television program “Een frisse start met vtwonen” could live synchronize with the program through the Spott.tv-application and buy everything they saw on their screen.

By joining forces between vtwonen and Spott.ai, the viewer’s inspiration is seamlessly and intuitively converted to action through pure innovation.