What keeps influencers awake at night?
By: Michel, Co-founder and COO at Spott
The common perception of being an influencer or vlogger is that it isn’t really work – what could be so hard about drinking a cocktail on a tropical beach or doing your makeup in front of the camera? But behind the scenes a lot of hard work goes into making it all look so effortless! We’ve gathered some of the biggest challenges that are faced by influencers and vloggers. And surprise surprise, we’ll explain how Spott can help you face them.
You never want to put all of your eggs in one basket – all it takes is one loose brick and you’ve got an omelet. The same thing goes for the monetization of your work. If you rely on one source of income, you run the risk of suddenly not earning any money based on changes you have no control over. And that’s not just a theoretical risk – just look at all of the issues that YouTube content creators have had!
So how do you reduce your risk of suddenly losing your income? You hedge your bets. If you’re earning money from 5 different sources, you’ll obviously be affected if one of them suddenly falls away, but you’ll still have other sources of income.
With Spott, you earn affiliate revenue based on everything you feature in your videos. So even if YouTube closes the tap, you’ve got another revenue source to rely on. And with the data we give you, you have a better position when negotiating with brands you partner with.
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As influencer marketing is slowly moving out of it’s Wild West phase, the time of the cowboys is coming to an end. More and more brands and advertisers are becoming critical about the results of the money they have been throwing at influencers, like Unilever. They want to know the impact that you’ll have on their bottom line, not just the amount of followers you have.
But what if you could easily illustrate the influence you have on your followers – and the impact you have on brands? With the Spott dashboard you get easily digestible data about which products your followers are interested in and interact with.
So when you’re talking to a shoe brand you’d love to partner with, you don’t have to just tell them that a lot of your followers are sneakerheads – you can show them exactly how many people click through to check out the shoes you’re wearing after each new video you post.
Managing your workload
You’ve got a lot on your plate – creating content that your followers will love, engaging with your community, building relationships with brands…and sometimes you’d like to eat and sleep too. It’s no wonder that vloggers and influencers are breaking down and suffering from burnouts at increasingly high rates.
So do you really want to spend more time on the monetization of the products that you use and mention in your content? Researching webshops, gathering affiliate links, updating landing pages… it’s all time that you could put into creating more awesome content (or binge-watching Queer Eye on Netflix).
With Spott, all of this work is done for you. All you need to do is send in the video or pictures you’re going to post, and we’ll get to work. If you have a list of the products that you wear or use, we’ll use that. If not, our AI and machine learning will search for the best matches.
At the end of the day, we’ll send you a link to copy-paste – and that’s it!
Building relationships with your community
Your strongest asset as a vlogger or influencer is your community – the people who follow you and the content you make, and who look to you for inspiration. Because that’s what you’re selling to brands – your influence on these people. The best way to increase your value is to strengthen your relationship with this community. And what better way to do this than to increase the interactivity of the content you create?
Making your content interactive can increase viewer engagement by up to 50%. The more people engage with you and your content, the stronger the impact you have – and the greater your value for brands who want to partner with you. It’s a win-win-win scenario, where interactivity improves user experience, value for brands and value for you. What’s not to like about that?
Bible of Fashion is just one example of an influencer who is already working with Spott to make their lives easier – and their work more valuable!