This is where content and social media come in.
Both have made it easier than ever to engage with customers.
Plus, to do it in a hyper-personalized way makes those engagement efforts tenfold more effective.
Content gives your customers value and something to talk about, while the social channels that content lives on like Facebook, Instagram, and YouTube allow you to have an open conversation with your audience.
Not only are you able to meet them where they already are (are they a regular Insta user? They’ll find your content there. YouTube junky? Check) but you can have a conversation with them via replies/DMs/comments.
Even if they never reply, they gain value from the content and communicate in other ways via likes, which makes them feel engaged.
Everything, from the entertainment they get from your content to the value they receive, creates a positive emotional response in connection with, and perception of, your brand that works to strengthen the bond between brand and customer.
Fortunately, the social part isn’t something you need to handle. The platforms are already there for you to take advantage of.
The only thing you need to handle is content creation.
So, let’s go over some tips for improving your engagement marketing through content.