Generate traffic from YouTube using interactivity
By: Michel, Co-founder and COO at Spott
In this article, we elaborate on how to generate traffic from YouTube to your website using interactivity.
Compared to other content platforms, YouTube is a closed ecosystem.
It very much limits the access for 3rd parties to integrate with it as Google needs to keep control on what kind of content is being put on YouTube and how. As a direct impact, it is impossible to naturally ‘blend’ in the interactivity on YouTube like other channels allow you to do.
YouTube is one of those few platforms that keep on generating traffic towards your website long after the publishing date.
We see with clients that videos published 2 years ago are still generating hefty traffic. So the most important factor is not the publishing date, but the relevance of the video for the YouTube audience.
The good news is that you do not have to do much and just let YouTube do the work for you!
Adding the interactive content – option one
This is the most straight forward option & does not require any work. You have to place the link beneath the video itself (description box) with a clear CTA “discover the interactive version via this link“.
While it is a very basic option, you can work towards a CTR above 1%. Not a bad for just adding a link, right?
A best practice is that occasionally, you mention this in your video. A vlogger we worked with (Pepe’s Office) has seen CTA’s above 10%!
Adding the interactive content – options 2 & 3
These 2 options are subsequent to certain qualifications. You would need at least 1.000 subscribers and at least 4.000 hours of watch-time during the last 12 months. You can this check this on your Account (top-right corner) -> YouTube Studio -> Analytics.
The first option is the end screen, where you as a creator get the chance to add a subscription button, refer to other videos on your channel, refer to your social media accounts or link another video that isn’t posted on YouTube itself. Below, you can see where you will be able to add the link to your interactive video.
The second option is using cards. With this, we refer to the “i”-icon that is seen usually on the top-right corner of your video. They can consist of YouTube videos, polls and external links. You can link the interactive video in the card, so your viewers can easily see and click the link to be redirected, without you needing to point it out. A big advantage here is that you can put much more information behind every card: instead of just a product link per product link, you can place a complete outfit (assembly of products) behind every card (interactive videos and/or pictures). This will directly lead to a higher average basket size!
Now the fun starts!
Once you have added the interactivity, you can track the performance on your Spott dashboard. You can get an overview on plays, product impressions and product clicks per video or tagged product.
You will have full access to all the data you need to better understand what works and what does not work to take along in future content productions!
Spott works with a pay as you grow-pricing. If people do not interact & click, you pay us 0,-. Discover our pricing here.