To do that, let’s look at the SEO of today:
A sophisticated, complex algorithm that picks up on not only exact match keywords but dozens of relevant phrases, to the point where…
An exact match keyword isn’t even necessary to rank for a given keyword, but more a natural mix of phrases closer to actual speech
Longer, more comprehensive content that delivers value to the user (typically 1000+ words if written, often 1500-2000+)
And 100% focus on the user’s (the searcher’s) experience, including everything from how fast the page loads for the user to how fast and easy it is to get to the answer or solution they’re looking for
The SEO of today rewards content written naturally without keyword stuffing. But more than that, it rewards brands for investing heavily in thinking about:
How the user interacts with your platform, and
How much (relevant) value you’re delivering specifically to the query
In other words, it’s 100% about improving the user experience.
How easy do you make it to get an answer to the user’s question?
If they’re looking for a product, do you make it easy to find what they’re looking for, get the information they need to make a decision, and check out?
Believe it or not, how effectively you can convert search users has a direct correlation to your search rankings.
The better you do this, the lower bounce rate you have– whether a user lands on your site and leaves or clicks through to another page– and the more time on the page.
These are actual ranking factors that make a big difference in how well your pages rank.
But possibly most important: the less likely a user will hit the back button and click on another one of the search listings.