Tip #1: Measure every step
It’s important to measure and track as much as possible. Just knowing which product gets the most clicks isn’t enough. You need to know when a certain product is clicked, what products are your users interacting with
Once you can measure all interactions you can really get affiliate marketing started.
Tip #2: Be relevant
Create relevant creative content which can be used by publishers. Don’t just create an ad with your latest promotion, but provide inspirational content.
Get more traffic, seems like an easy one right? Well, it’s not rocket science. All you have to do is make things easier for the user. So don’t focus on creating a big banner with a flashy banner.
Don’t just create shitty banners and pray for results:
Do focus on creating interactive content that’s relevant for the publisher and the content reader:
Creating relevant content that will help your publishers to integrate it in their content and will push users to check-out your products.
Tip #3: Focus on omnichannel campaigns
As an affiliate marketer, you’re probably not responsible for other online marketing channels (SEO, SEA, Social,…). But you should still think about how they impact your campaigns.
A good affiliate campaign has a positive impact on retargeting campaigns. That goes without saying. But as an affiliate marketer, you can also impact content, social media and other campaigns.
Understanding what works for your publishers will help the entire company marketing strategy.
