As interactive content has greater value, the audience is more likely to share them, as in our example above. This will help your brand grow.
You’ll get a wider reach through likes, shares, and comments. This enables you to gain more followers and increase brand awareness. You might even convert some of your audience to customers.
Going viral on social media once is sometimes all it takes to boost your account. However, that’s easier said than done.
Your post must have something of great value to capture the interests of thousands of people. Video marketing has a higher chance of producing more engagement. But, the good news is that an interactive video or content can help you with that, too.
It can even be about nonsensical things, like a quiz to determine what type of shrimp dish they are. Yes, it’s a tactic that worked for Red Lobster.
Make sure it’s on-brand, though, to further increase brand awareness. A shrimp dish quiz will work for Red Lobster, but it might not work for an SEO company.