Consumers are now constantly connected, confident and in control of their shopping choices. And, they are driving major changes in shopping behavior. Disruption and transformation are the new normal for […]
We’ve all experienced intrusive digital advertising. It’s why I rarely watch YouTube, because my viewing is constantly interrupted by ads that are not relevant to me. As consumers, we’re allergic […]
Over the last five years we’ve seen digital advertising spend overtake TV advertising. We’ve also seen the growth of a content marketing industry that’s doubled in size and is predicted […]
Spott.ai was founded by Michel De Wachter and Jonas De Cooman in 2014. Spott.ai puts an interactive and shoppable layer on top of content with the help of AI algorithms. This will help marketers to increase sales from content. Those at Spott believes that content is the best way to reach the audience and build a connection. The Belgium-based startup makes content interactive so that audience is guided step-by-step.
