The Sapo Case


Written by

Sapo results

"SAPO obtained excellent results with shoppable content produced for advertisers and brands. We showed a look in a shoppable video and a detailed overview in interactive images"

Joao Pereira, Director at SAPO

About Sapo

SAPO, Servidor de Apontadores Portugueses Online, is a brand and affiliate of Altice Portugal. 

It represents a media content and services provider that when founded in 1995 started as a search
engine. Presently, their search engine is powered by Google.

SAPO is a famous media content provider with over a million visitors per day. 

The Challenge

SAPO has a lot of inspirational content on their lifestyle blog and wanted to help their fans buy the products in the content, that’s when Spott came into the picture!

Sapo used our interactive software to add shoppable links to videos and images on fashion and lifestyle articles.

This way their large fan base can now watch images and videos on their favorite website while clinking on the products that inspired them.
By clicking the product SAPO fans can view the price and go to the advertisers’ website to check and buy the featured items.

All items are just a few clicks away by using our Spott software! 


The Spott Magic for Sapo

SAPO created articles with interactive videos and shoppable images linking to El Corte Ingles (the advertiser) and got these results: 

  • Sapo was able to send over 60K visitors to El Corte Ingles’ (the advertiser) website.
  • El Corte Ingles had an extremely low bounce rate of 19%
  • Visitors spend on average 3 minutes on the advertisers’ site after clicking on SAPO interactive content

Curious about learning more? Simply head to to book a demo and try the platform.

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