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How El Corte Inglès used interactivity
El Corte Inglès wanted to have a more impactful funnel going from awareness to actual conversion. In cooperation with SAPO, Havas Media and Spott, several content assets have been made interactive.
Click through rate of 50% (!!)
An extremely low bounce rate of 19%
An average session time north of 3 minutesDownload the full case study for SAPO Read up the joint article published by SAPO, Havas & Spott
How Mango used interactivity
Several content assets of Mango has been made interactive on the Belgian Marie-Claire to foster direct conversion on their campaign assets.
+12% interaction rate
Click through rates above 5%