Go for longer session times, more recurrent visits and higher average basket sizes by transforming inspiration into conversion
How Lidl uses interactivity
Lidl wanted to bring their cooking to the next level from a content experience perspective. When users are seeking for inspiration what the cook next, they should be able to immediately purchase the ingredient(s) they are missing.
Lidl has a cooperation with a content producer, called JaniTV. Through inspirational content, they wanted to create a new, more immersive way of e-commerce for their online shop.
“Spott enables us to scale-up in a smart and efficient way. They introduced scalability, speed, saved us a lot of hassle and delivered great interaction figures.”Jonas Braun,
Head of Media Strategy LIDL
More than 60% time saved making +200 videos interactive
+60% viewer engagement across all channels
Click through rates above 5%Download Lidl’s full case study
How ZEB uses interactivity
When launching Foudre as a new brand, ZEB was searching for a unique way to have a more immersive content experience guiding their fans through a seamless purchasing path.
We have chosen to work for a semi-dynamic interactive shopping bag, as the video is too fast-paced (fast scene changes) where full dynamic tracking of the garments would be too disruptive for an optimal content experience. The shopping bag icon is, of course, obvious as we are working here with fashion where purchase conversion is central.
How Benetton uses interactivity
There is always a time lag between the moment a fashion brand organises a fashion show and the clothing becomes available in the stores. In other words, a moment of genuine inspiration cannot be converted into a purchase. This is a suboptimal user experience for fans and of course for the brand.
Fans were able to interact with their favourite clothing piece and leave their email address to be informed when that piece is available in the Benetton store of their preference.
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