It’s no secret that content is a major asset to any brand’s marketing strategy. With the endless amount of pictures and videos being shared every minute, the intention behind the content is far outweighing the quantity produced in order to stand out. This era of marketing calls for a redefined role that content, specifically visual, plays for marketers.
Traditional marketers have a tendency of leaning heavily on emails, blog articles, and customer stories as sole selling factors. While these are indeed still very important components, it reduces the potential impact that visuals can make on consumers. Instead of writing a blog post and searching for an image that is somewhat relevant, why not intertwine the image or video with the products or services you are offering through interactive content? This will ultimately evolve the relationship between the “why” and the “what” of your brand’s mission in a way that actually makes sense to the general viewer. At Spott, we understand that both visual and written content play key roles in the success of a brand’s marketing tactics. With A.I. recognition and interactive content, Spott helps regain control of your consumer journey.
A User-Generated Content Mindset
Consumers are more open and opt to engage in content they feel trustworthy. A survey conducted by Neilson’s Research further backs this statement, with 70% of individuals trusting frequent online shoppers’ opinions. It’s evident that consumers want relatable information and content that resonates for a long lasting impact.
Producing great content often requires too much time and money. Why not tap into the digital stories generated by your fans? By linking your social media channels to your Spott account, you can request the platforms to feed you user-generated content whenever you are mentioned.
Treat Visual Content With The Respect It Deserves
In this experimental time, content marketing should never be a one-track approach. Emphasize the role of your brand’s visuals by making influential and approachable content. This will allow your content to tell a story to help create a digital experience.
Pictures are a great way to attract visitors but are often underutilized as consumers still need to take extra steps to actually buy the product they’re inspired by. Interactive content enables your audience to shop from pictures directly, breaking down the wall between inspiration and engagement. See something interesting? Click to buy, listen, book, and more. Whether your goal is to boost sales, increase audience engagement, or something else entirely: our A.I.-based recognition solution helps you achieve it.
Learn More About Spott
Jonas De Cooman is Co-Founder and Co-CEO at Spott.ai, a content marketing SaaS platform that allows users to make any content (pictures and videos) interactive, enriched and shoppable. By processing it once, it becomes interactive across all platforms: your own websites, social media channels, third party websites, interactive video player platforms and even physical assets, such as paper magazines and boarding. The Spott.ai dashboard benchmarks performance of every unit of content on all platforms based on views, clicks and baskets. User profiling is available on request.