Below, we’ve got a list of some very specific companies and how they have used shoppable content. Before we get to that, though, it’s important to answer a basic question: what are the real benefits of using this kind of content?
First of all, shoppable videos are very engaging for the average user. That’s because shoppable content is interactive content, and users love when a video is more than a passive experience.
Second, this kind of content will seriously boost your conversions. As we said before, this kind of marketing blends the content and the CTA into one ad. If that ad should win a customer over, there is no need to wait before they can order whatever they have seen.
Third, and finally, shoppable content is very intuitive and user-friendly. From fashion-forward “zoomers” to grandma and grandpa, navigating this content is as simple as clicking whatever you want to buy. No matter what your target demographic, they will have an easy time with this content.
Now that you know more about what shoppable content is and why you should use it, let’s take a closer look at the way many businesses have been using this strategy and show you some shoppable content examples.