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How El Corte Inglès used interactivity
El Corte Inglès wanted to have a more impactful funnel going from awareness to actual conversion. In cooperation with SAPO, Havas Media and Spott, several content assets have been made interactive.
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82%
Of the World’s Internet Traffic Will Be Video, by 2021 (Cisco)
58%
Of consumers visit a brand’s social media pages before visiting their website. (Animoto)
93%
Of brands got a new customer because of a video on social media. (Animoto)