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How ELLE uses interactivity

For 30 years, ELLE has been creating high-quality, innovative and leading magazines that optimally meet the wishes of the Belgian readers. Together with Spott, ELLE wanted to introduce interactive content to not only offer a more immersive content experience but also to uplift the value of native content for the reader and the advertiser.

More than 25% interaction on a product level, Conversion rates above 6,5%

How SAPO uses their interactivity

SAPO is by far the biggest publisher in Portugal with monthly visits north of 60 million being not only Portuguese but also Brazilian.

SAPO used Spott to transform native content on fashion and lifestyle into a sales engine leading to longer session times and considerable traffic to the website of the advertiser.

  • Click through rate of 50%
  • An extremely low bounce rate of 19%
  • An average session time north of 3 minutes

“Interactive content is the future! It is highly important to reinforce value of content and to increase engagement with the audience. The team at Spott gives unique support.”

Joao Pereira, Marketing Director at SAPO

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82%

Of the World’s Internet Traffic Will Be Video, by 2021 (Cisco)

58%

Of consumers visit a brand’s social media pages before visiting their website. (Animoto)

93%

Of brands got a new customer because of a video on social media. (Animoto)