How ZEB uses interactivity
With their Foudre brand, fashion retailer ZEB was searching for a unique way to have a more immersive content experience guiding their fans through a seamless purchasing path.
- 88,65% of all visitors interacted
- 7,82% clicked on at least one of the products
“What we were missing was how to make it shoppable, how to make it convert, and how to keep customers inspired when going through the check-out process. What we found in Spott was a way to let people buy smoothly at the moment they are most ready.”Nico, Online Content Manager at ZEB
How Benetton uses interactivity
Fashion shows are a great way for brands to showcase their newest products, but they are also a challenge. Viewers can not yet order the products at the moment they are shown in the show, as the products are not yet available in stores. In other words, a moment of genuine inspiration can not be converted into a purchase.
Benetton solves this problem by letting fans interact with their favorite clothing pieces. Viewers can leave their e-mail address in the video to be informed when the piece is available in the Benetton store of their preference.
How X2O uses interactivity
X20 is a bathroom furniture brand. They are “the Robin Hood” of bathroom brands and as such they want everyone to be able to find a bathroom with them. Their interactive content aims to inform customers of the different products available for sale, and to let them shop without any hassle.
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Of the World’s Internet Traffic Will Be Video, by 2021 (Cisco)
Of consumers visit a brand’s social media pages before visiting their website. (Animoto)
Of brands got a new customer because of a video on social media. (Animoto)