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Go for longer session times, more recurrent visits and higher average basket sizes by transforming inspiration into conversion

How ZEB uses interactivity

With their Foudre brand, fashion retailer ZEB was searching for a unique way to have a more immersive content experience guiding their fans through a seamless purchasing path.

What we were missing was how to make it shoppable, how to make it convert, and how to keep customers inspired when going through the check-out process.What we found in Spott was a way to let people buy smoothly at the moment they are most ready.

Nico, Online Content Manager at ZEB

How Benetton uses interactivity

Fashion shows are a great way for brands to showcase their newest products, but they are also a challenge. Viewers can not yet order the products at the moment they are shown in the show, as the products are not yet available in stores. In other words, a moment of genuine inspiration can not be converted into a purchase.

Benetton solves this problem by letting fans interact with their favorite clothing pieces. Viewers can leave their e-mail address in the video to be informed when the piece is available in the Benetton store of their preference.

How Glossier uses interactivity

Glossier is a beauty brand inspired by real life. Everything they do is distilled into their essential, easy-to-use skincare and makeup products. As a fresh and appealing brand, user experience is an important factor. The widgets used in their content are predefined, yet easily adapted to perfectly fit the visual identity of Glossier.

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Of the World’s Internet Traffic Will Be Video, by 2021 (Cisco)


Of consumers visit a brand’s social media pages before visiting their website. (Animoto)


Of brands got a new customer because of a video on social media. (Animoto)