06/2018 | What is the most important asset of a sports club? The answer might sound cliché, but it’s true: the fans. Without fans, a sports club is just a couple of people running around a field kicking a ball. So strengthening the relationship with fans and building on it sounds pretty good, right?
Corinthians announced during a press conference that they are partnering with Spott.ai to do just that. If you’ve been living under a rock for a while and haven’t heard of Corinthians yet – this football club from São Paulo in Brazil is one of the most widely supported clubs in the world, with more than 30 million fans across their social media accounts.
Spott.ai’s technology will be used to make Corinthians matches interactive – your favorite player makes the goal of the season? His jersey is only a couple of taps away!
Interactivity will also be added to Corinthians’ website, enriching the media content they create by making it shoppable.
“Our goal is to increase the interactivity for our fan-base, including the ones who comes to Arena Corinthians. Imagine if our goalkeeper Casio saves a penalty and we can offer a special collection of clothes from him? It is our job in marketing to have this connection with the passion and soul of the fans!”
The integration with Spott.ai allows Corinthians to grow and monetize the connection with their fans in a powerful and organic way. Instead of interrupting their fans’ experience with advertising and sales pitches, the advertising is seamlessly integrated into the content they love, creating a win-win scenario for Corinthians and their fans.