06/2018 | What is the most important asset of a sports club? The answer might sound cliché, but it’s true: the fans. Without fans, a sports club is just a couple of people running around a field kicking a ball. So strengthening the relationship with fans and building on it sounds pretty good, right?
Corinthians announced during a press conference that they are partnering with Spott.ai to do just that. If you’ve been living under a rock for a while and haven’t heard of Corinthians yet – this football club from São Paulo in Brazil is one of the most widely supported clubs in the world, with more than 30 million fans across their social media accounts.
Spott.ai’s technology will be used to make Corinthians matches interactive – your favorite player makes the goal of the season? His jersey is only a couple of taps away!
Interactivity will also be added to Corinthians’ website, enriching the media content they create by making it shoppable.