As a leading media company in the Benelux, DPG Media offers a range of solutions and channels to its advertisers. These go from traditional pre-rolls and mid-rolls to more sophisticated products like branded content and native ads.
DPG Media also produces its own TV shows. Their goal is to entertain and connect their viewers by offering inspiring and enlightening content.
The challenge: passive viewing experience leading to suboptimal ads return
Why still offer passive content produced for a top of funnel channel like TV whilst direct conversion on those ads is perfectly possible within OTT and web?
Polestar used Spott to put all CTAs they use on their website within the ad from more info about the car to directly booking a test drive within the ad.
Aoste used Spott to boost the launch of a new line of healthy products. This by offering more relevant product information and offering a cashback.
L’Or Espresso used Spott allowing viewers to discover their best matching coffee flavour combined with a discount of -20% boosting direct conversion.
JBC used Spott to present a new line of cycling gear and immediately allowing direct conversion from out the ad.
Drumrolls: the results so far
What’s next for DPG Media?
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