As a leading media company in the Benelux, DPG Media offers a range of solutions and channels to its advertisers. These go from traditional pre-rolls and mid-rolls to more sophisticated products like branded content and native ads.
DPG Media also produces its own TV shows. Their goal is to entertain and connect their viewers by offering inspiring and enlightening content.
The challenge: passive viewing experience leading to suboptimal ads return
Why still offer passive content produced for a top of funnel channel like TV whilst direct conversion on those ads is perfectly possible within OTT and web?
Drumrolls: the results so far
What’s next for DPG Media?
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