The LIDL Case


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Meet Client LIDL

About LIDL

Lidl Stiftung & Co. KG is a German international discount store retailer with more than 11,000 units in Europe and the United States. 

Their headquarters are in Neckarsulm, Baden-Württemberg, and the company belongs to the Schwarz Group, which also operates the hypermarket chain Kaufland.

Lidl is not your average cookie-cutter grocery store. 

They’re revolutionizing grocery shopping. The retailer has a less complicated process that allows them to simply deliver low prices, high quality, and the best shopping experience for their customers.

The Challenge

In their digital strategy, daily video recipes play a crucial role to engage with their customers online. Lidl uses these videos for communication and marketing. Before using Spott, the Lidl team made assets interactive by manual work, which takes a lot of time! 

With our user-friendly platform everyone, with a little practice can create the most beautiful, awesome interactive content. From pdfs and videos to even catalogs. 

Overall, Lidl was looking for a cost-effective solution to: 

  • Increasing attention to LIDL products 
  • Reduce manual work in making these assets interactive 
  • Analyze which content and products drive the most potential revenue

The Spott Magic for LIDL

The impact of using our Spott platform was astonishing for Lidl, here are the main results: 

  • More than 60% time saved 
  • 200+ videos made interactively 
  • 60% viewer engagement across channels 
  • Click-throughs above 5%

Curious about learning more? Simply head to to book a demo and try the platform.

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