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DPG Media is one of the top leading media companies in Benelux. DPG Media offers a range of solutions and channels to its advertisers. These solutions go from traditional pre-rolls and mid-rolls to more sophisticated products like branded content and native ads.
DPG Media also produces its TV shows. Their goal is to entertain and connect their viewers by offering inspiring and enlightening content. DPG Media their ads are for numerous different industries watch some inspiring examples below!
DPG wanted to maximize its advertising return by offering a more engaging viewing experience.
In realizing what is technically possible, DPG media has launched an entirely new set of ad formats. All are based on the logic of facilitating direct conversion by the consumer based on the advertiser’s inspiring content.
DPG Media uses Spott primarily in their video ads to increase activation and conversion rates. Our different interactive Spotts allows viewers to interact and convert when seeing something that inspires them, all while staying within the viewing experience.
Thanks to the remarkable results of interactive video ads. DPG Media has been able to offer stronger advertising solutions to its clients, and consequently further strengthen its position as one of the best performing online advertising platforms in the market.
For every A/B test, DPG Media measured 25% to 40% higher click-through rates on interactive video ads compared to traditional ads.
DPG Media also detected that interactivity increased the clicks registered on the traditional CTAs. Campaigns saw a complimentary increase of 26% in clicks registered on the regular CTA.
Thanks to the remarkable results of interactive video ads. DPG Media has been able to offer stronger advertising solutions to its clients, and consequently further strengthen its position as one of the best performing online advertising platforms in the market.
Curious about learning more? Simply head to Spott.ai to book a demo and try the platform.
"We want to hand advertisers the means to also improve their activation and mid-funnel metrics. Spott’s interactive layers are very well suited to that. Adding buttons and interactive tags are a great way to increase activation in ads"
