If you’re shooting in a studio, it’s all about getting the optimal lighting so your video marketing is on point!
A $2,000 DSLR camera isn’t enough to make your video high quality on its own. You need good lighting.
Fortunately, it’s not hard to put together a good lighting set up, no matter your budget.
They even have some tips for higher-end budgets that are worth checking out as well.
Also, keep in mind that you’ll need to consider other gear such as a lavalier (those tiny mics that clip to your shirt), which you can get wireless or wired that plugs into your computer so you can record audio separately.
They’re not required if you have the right mic on your camera, but it’s generally advised for better audio quality.
Other options include a shotgun mic, which can hang over the subject as they speak.
Which you go with is mostly preference. Just make sure to invest time in figuring out which set up you’d prefer then go with whatever seems best.
Don’t let the gear keep you from getting started with video.
Camera gear can be a black hole that can become intimidating if you focus on it for too long.
Remember: just get a good camera, have ample lighting (if you can’t afford a studio, shooting outside during the day is perfect), and make sure you know how you’re recording your audio.