In a matter of a few clicks, the user has found something they like and added it to their cart– all without ever leaving the video.
This simultaneously makes shoppable content better for engagement and conversions, making it an invaluable addition to your content marketing repertoire. That is why shoppable content is so powerful, and the unique advantage that shoppable tags and hotspots offer.
But the power of shoppable content is more than just conjecture; there are stats to back it up.
The benefits of interactive tags and hotspots are clear.
So, let’s dive into some examples now to give you a better idea of how to make the most of them.