Tips and best practices
Travel Marketing: Creative ideas to bring your travel content to life
You have a product that everyone loves to experience
Everyone loves to travel. So marketeers should love to optimize their travel marketing.
It’s a product where people save up for the whole year and look forward to. It’s also the preferred content that clients love to share with their family and friends.
And it is a product where content plays a vital role in the purchase.
In almost no other industry, there is such a direct link between the quality of the content present during the prospect and purchasing process and the conversion rate.
In almost no other industry, there is such a direct link between the quality of the content present during the prospect and purchasing process and the conversion rate.
Stop leaving money on the table
Every travel is a manifestation of an inspiring dream. People make choices based on the information that they gather, hear from friends and see on the web. Much alike fashion works too. Just like fashion, you should capitalize on the on that inspiration moment itself…when people see those perfect images and videos you invested in through awesome creative travel marketing content.
Do not settle with just views as ROI on your content. Get longer session times, lower bounce rates and more recurrent visits by making your website more attractive using interactive content. Make sure you get those leads in from every image and video you have.
Below we’ll show you some examples of what you can do.
Show that amazing restaurant that everyone should experience
Offer all relevant information about that amazing looking restaurant you’d love to sit at when looking at this picture. You can add the exact location, present the menu, allow reservations, add the Spotify music list of the restaurant, the closest airport, the best hotels and AirBnB’s in the neighbourhood, etc.
No need to fill a whole page with that information, just add it to the content and allow the user to go deeper on the information he finds most relevant.
Make reservations
Widget used: Card widget
What we did: we positioned the card left on top and added an image & button making sure the card is visible. We have selected ‘open iframe’ as click action so the reservation page goes on top of the content ensuring that the user goes back to the main content & page when the reservation has been made.
Find the location
Widget used: URL widget
What we did: We wanted to make sure that users can find the exact location of the restaurant. So we selected the URL widget and used a Google Maps Icon as an image. We have selected ‘open iframe’ as click action so the map goes on top of the content ensuring that the user goes back to the main content & page.
Check out the menu
Widget used: card widget
What we did: The menu and reserving a table are linked actions. For that reason we need to make sure they have the same look & feel from an interactivity perspective. We chose to mirror them to each other making sure users get that they are connected.
Share that amazing Tripadvisor score
Widget used: card widget
What we did: Yes, the card widget again. It shows the versatile way how you can customize every widget. We used a transparant logo of Tripadvisor and made a product out of it. Then we could use it to add it as a product to the Card Widget and give it the green background. The pop-up itself was given a transparant background simply showing the Tripadvisor score as a part of the content itself.
Allow them to dream away by already exposing them to all the experiences available
Who does not dream away about visiting tropical islands with those pearly white beaches, waiving palm trees and that slight breeze that makes it a Perfect Paradise.
Use interactivity to add extra elements to the content to make that dream even more tangible making it almost impossible not to book: travel marketing at its finest!
Experience the adventures
Widget used: iFrame
What we did: We wanted to make the experience as lively as we can by translating the still picture into a video content experience. We used an iFrame widget that allows us to embed those videos into the content to create that experience. An additional benefit is that working with iFrames the users will never be guided away from the main page and main content.
Show all adventures possible
Widget used: Closet widget
What we did: There are always a lot of adventures you can do when traveling. Make sure to present a comprehensive overview of those adventures to your clients within the inspirational content. As a result, the possible adventure will become more tangible and conversion will rise.
Give people a taste of the impossibe
Giving people a taste of the impossible gives them the right nudge to (re)try something new.
Getting a more deepened experience of how climbing the Mount Everest must be like, will not lead to more bookings for Nepal. But can help people remember that it has been ages to go skiing and that this year is the year to do so.
Experience the adventures
Widget used: iFrame
What we did: We wanted to make the experience as lively as we can by showing extra videos for every basecamp or important passage. We used an iFrame widget that allows us to embed those videos into the content to create that experience. An additional benefit is that working with iFrames the users will never be guided away from the main page and main content.
Show all adventures possible
Widget used: Advanced Tooltip
What we did: We wanted to create a way of showing additional information about every important stop on the mountain. As the video is dynamic, you have to make sure that information is stays linked to the specific spott it is referring to. We used an advanced tooltip allowing us to combine copy & images and have enough options to work with semi transparant backgrounds for example.
Want to make your travel marketing more engaging? Or are you just curious about learning more?
Simply head to spott.ai
Hendrik
Spott expert
