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ZEB is a fashion eCommerce store allowing its users to instantly convert when inspired based on interactive images, videos, and pdfs. As a result, more than 88% of their audience interacts with their content.

Shoppable videos are a great way to simplifying the buying funnel for customers as it reduces the number of steps a consumer needs to take to buy a product. But how do you create a shoppable video? In this article, we tell you exactly how to do it!

Interactive images are an easy addition to your e-commerce marketing campaigns that can elevate your engagement levels and supercharge your conversion rates. But what are interactive images exactly, and how can you get started with them?

Here are some interactive marketing statistics you need to see to believe the power of interactive and shoppable content in 2021.

Content and social media have made it easier than ever to engage with customers. Social platforms are there for you to take advantage of, but to truly build a bond your content needs to be on point.

Traditional ads are prone to banner blindness, which happens when you see an ad but your brain automatically ignores it without being consciously aware. By improving ad engagement and retention, interactive ads help your brand stand out from traditional advertisements.

Brands are striving to create a unique online presence that can help them stand out from the competition. But differentiating your e-commerce platform isn’t going to be easy unless you prioritize the customer’s shopping experience. Interactive images are here to do that.

DPG Media has been using Spott interactivity to transform their ad solutions on their OTT and publishing platforms to further improve the ROI for advertisers by offering direct conversion on every ad (instead of eyeballs). This lead to a dramatic increase of up to +40% on the CTRs of their ads.

Chances are, you’ve already encountered shoppable content somewhere online. Whether

Whether on Instagram or native platforms, shoppable images have become

ZEB is a renowned Belgian fashion brand with more than 100 shops. When they decided to expand their stores to the web, they faced the challenge of making their customers take action when they are ready. Read how they use interactive content to solve this.

Savvy brands and digital marketers are racing to implement interactive

What is an interactive video player? An interactive video player

It’s no secret that video marketing is key to any

Interactive marketing is the future. Are you ready? That’s a

Is interactive content, like clickable video, the future of ecommerce?

Engaging an audience is tougher than ever. With much of

Below, we’ve organized the best interactive video software for 2021.

When interactive video players stepped onto the scene, eCommerce experienced

When you’re trying to grow your company and improve your

You have just invested in a new vehicle, the one of your dreams, and you take it on a trip across Canada.

Customer engagement is vital in today's business world. It's as

It's no secret that incorporating a proper marketing strategy is

It's no secret that videos are necessary and powerful marketing tools.

Are you looking for new ways to market your brand?

People like to follow the brands and companies they like

GDN is a perfect advertising tool to get visibility. GDN

In this article, we want to elaborate on how you

In this article, we want to elaborate on how you

In this article, we elaborate on how to generate traffic

Ever had the discussion in your team about spending money

Hello there, General Kenobi. Yes, a Star Wars reference, because

Among the chaos of the measures taken for the Coronavirus,

Interactive video software can help you create more results. But

Customer support, customer service, customer experience. What do all these have

Content has been king for quite some time now. No

These are the top 8 interactivity tools to add to your website. Create cool quizzes, creative forms, countdown elements, interactive images, graphs,….

Video advertising is reaching new heights of optimization as social

We’ve all experienced intrusive digital advertising. It’s why I rarely

Tip #1: Measure every step It's important to measure and

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Adding interactivity to your website has many advantages. Interactivity impacts

Interactive videos and images will become the core of your

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As you cannot create a successful strategy based on attention

The way we communicate with our customers is changing radically

Even with the best efforts to profile the ideal customer

It’s no secret that content is a major asset to

The next generation of broadcasting and Smart TVs has the

Since the beginning of social media, the tables have turned

Coachella has recently come to an end after the annual

Effective marketing techniques are a crucial component to growing any

As a retailer, you most likely don’t have a degree

Whether you’re a publisher, brand, or retailer, a business is

The fashion industry welcomes many outrageous ideas but can also

On Monday, March 25 Apple hosted a special event at

Media and entertainment firms are coming to the realisation of

When Apple launched the App Store back in 2008, the

Businesses are constantly looking to improve their marketing tactics to

The idea of being an influencer may seem to be

The rapid advancement in technology within the retail industry has

“It’s the content, stupid” is a saying that’s been used for

Consumers are now constantly connected, confident and in control of

Over the last five years we’ve seen digital advertising spend

Futuristic high tech solutions are headline grabbers. But brands need

When every brand has a content strategy how do you

Meghan Markle was already well on her way to fame

The common perception of being an influencer or vlogger is

UX designers talk a lot about efficiency. Saving consumers’ time

If you want to know how to influence and win

Most people are now used to searching online using Google

The average consumer is exposed to up to 3,500 brand