“IP is always looking for innovations that increase the relevance of RTL channels’ content to both viewers and brands. By making content and advertising interactive, Spott appears to be the best technology on the market to achieve that objective.”

“Implicit, behavioural data is driving adaptive marketing. Spott captures this implicit data from any kind of video content, making marketing work harder for our clients.”

“At IKEA we have chosen to work with Spott so consumers can interact in an innovative way with their favourite IKEA products. It’s a new way for us to communicate about IKEA, allowing consumers to recognise, find and buy IKEA items through TV ads and TV shows, thanks to Spott”

“Spott is the perfect way to become more engaged with my followers. I always try to keep up with the latest trends and must-haves and my social feed is a reflection of that. People can see the looks that I created with these amazing new items that I bought, but they were never able to shop the look directly from my picture. This was the tool that I was desperately looking for, for quite a while already.”

“Brands at Unilever are continuously looking for innovative opportunities in order to increase engagement with their consumers. As we are moving into a video powered society, it is crucial for us to allow consumers to engage and interact with our brands. Understanding the consumer interaction data allows us to get immediate consumer feedback on our brands, our products & our content”

“This month, vtwonen confirms its 360° strategy including an important milestone, the launch of its first interactive television show. Making digital content shoppable is one of the key objectives, besides the vtwonen magazine, webshop and inspirational website. Collaborating with Spott to make our content shoppable and interactive was the logical step to make.”