Because it is a search platform and not a social media channel(= communication platform), the content published has a much longer lifespan. When benchmarking the traffic generated via social media channels, we see that Pinterest is the most efficient & durable channel to generate traffic from.
For 1 client, they have still more 40% of their social traffic from efforts done almost 2 years ago on Pinterest. On average, one pin generates 6 website-visits, but with the way Pinterest’s Smart Feed works and the combination of re-pins, your original post can keep generating traffic for years upon years!
It is easier to build up the exposure on Pinterest than most of the other channels. When producing relevant content and getting into boards, you can build out a big reach without depending on paid solutions.